There’s no doubt that AI is everywhere these days. As small business owners who value sustainability, it’s hard to figure out how to balance the benefits of using AI to make our work more efficient with the undeniable environmental impacts of AI. That’s why we’re excited to host a much-needed workshop on this topic featuring two experts on balancing sustainability and digital tools. Meet Hazel Horvath and Jen McFarland!

Hazel Horvath is the founder and CEO of Ecolytics, a single platform for corporate sustainability. Ecolytics helps businesses navigate B Corp certification and broader impact goals, streamlining data, setting meaningful targets, and communicating progress with confidence. With AI becoming a growing concern to Ecolytics' users, the company recently launched Offset AI, a tool that helps companies understand and reduce the footprint of tools like ChatGPT and Gemini by tracking usage and supporting credible offsetting.

Jen McFarland is founder of Marit Digital, which partners with organizations as they plan, assess, and improve the digital solutions that help them succeed. Marit Digital is a B Corp, seeking to provide sustainable and ethical digital solutions and education. Jen is also a contributing writer for WRAL TechWire and columnist with Cary Magazine.

We’ll have time for Q&A at the end of the workshop, but if you have any questions that are top of mind, please email them to hello@emeraldhour.org so we can share them with our speakers in advance.

The recording will be shared with Emerald Hour members after the workshop. However, in recognition of the valuable time that our speakers are giving us, we really appreciate it when members attend live.

Navigating AI as a Sustainable Business Owner

Navigating AI as a Sustainable Business Owner

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Emerald Hour

Emerald Hour

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Other Attendees

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